Automation and AI

Automation first. AI only where it makes a difference.

Almost everything that saves you time is simple automation: rules that always do the same thing, with no surprises. AI only comes in where something has to be read or written, and always with your review.

Not everything is AI.

In most businesses, most of the time saved comes from simple automation. AI is a small piece, used where it makes a difference.

Automation: most of the work

Fixed rules: when this happens, do that. It always works the same way and it's easy to check.

  • Booking confirmations and reminders
  • Enquiries from the website kept in one place, with the contact details
  • Invoices and documents filed in the right folder
  • Adding contacts to the right list, with their permission

AI: where something has to be read or written

It comes in when the text doesn't follow fixed rules. It prepares drafts; it doesn't make decisions and doesn't send anything on its own.

  • A draft reply to an enquiry
  • A summary of a conversation or a meeting
  • A translation into German or Portuguese
  • Sorting emails that don't fit your usual rules

Where AI can help.

Tasks that repeat, with clear rules, where a good draft already saves most of the time.

Replying to enquiries

AI prepares the reply from your prices, your opening hours and your usual answers. You read it, adjust it and send it.

Keeping the inbox in order

Emails arrive sorted by priority, with drafts for the ones that need a reply and the rest filed away.

Summarising calls and meetings

A long call or a chain of emails becomes half a dozen lines: what was decided and what's still open.

Translating and adapting text

From English into German or Portuguese, with the right tone for your audience, and always reviewed before it is published.

Preparing proposals and documents

From your own templates, AI puts together the first draft with the client's details. You decide what stays.

Pulling data out of documents

Invoices, forms or orders in PDF move into a spreadsheet or into your system, without being copied by hand.

Try it out

Automation and AI in your business.

Choose a sector and a task. You see how it works today, which steps become automatic, where AI comes in and how much time that could free up.

1. Your sector
2. The task

Today

  1. Read the message and work out what is being asked
  2. Look up prices and free slots
  3. Write the reply from scratch
  4. Check it and send it

≈ 12 min each time

With automation and AI

  1. Automation The message arrives and is recorded with the contact details
  2. AI AI prepares the reply with your prices and free slots
  3. You You review it, adjust it and send it
  4. Automation The reminder the day before goes out on its own

This comes in

Hello! How much is a gel nail refill? Do you have a slot on Saturday morning?

Draft prepared

Hello, and thank you for your message! A gel nail refill costs CHF 65 and takes about 75 minutes. On Saturday I have a slot at 9.00 and another at 11.30. Which one suits you better? As soon as you confirm, I'll send you a reminder the day before.

Ready for you to review. Nothing goes out without your approval.

≈ 3 min each time

10 enquiries per week

≈ 6.5 h per month10 × 9 min saved × 52 weeks ÷ 12 monthsAn estimate. The real time depends on your case.

A demo with hand-written examples for fictional businesses: nothing you choose here is sent or saved. In your business, AI works with your prices, your tone and your tools.

Where I don't use AI.

AI helps you write and organise. It doesn't decide for you.

Deciding on its own.

You approve prices, replies to complaints and decisions that affect people.

Sending in your name without approval.

You decide whether to send the draft. Automatic sending follows rules you have approved beforehand.

Handling sensitive data without a reason.

Only the data the task needs goes in, and I explain to you where it goes.

Being treated as a source of truth.

AI can be confidently wrong. That is why it works with your data and with human review.

How it fits together.

  1. Your rules

    Prices, opening hours, tone and usual answers. The automation follows them to the letter; AI uses them to write.

  2. The system does the work

    Whatever is repetitive runs on its own. Where new text is needed, AI prepares a draft.

  3. You approve

    You review, adjust and send. Over time the rules get better and the drafts need fewer corrections.

Which task repeats the most in your day?

Tell me what it is, and I'll tell you whether AI could help and what it would take to set up.